Integrated Advertising Consultant - 12+ Yrs of Experience

 

SEKHAR SAHA                                                                                                                                                               Vital Statistics
                                                                                                                                                                                        D-O-B: 03.09.1979
                                                                                                                                                                                        Male, Married
                                                                                                                                                                                        By Birth Indian
                                                                                               

TOTAL EXPERIENCE: 12+ Years
Digital Marketing Experience: 11 + Years
Social Development Experience: 1 year

Education:

  • Completed M.Sc in Economics in the year 2004 from CU. (Statistics and Econometrics as special paper)
  • 1 subject of Actuarial Science
  • SAS programming training from SAS India Pvt Ltd.



Professional Training:

  • Successfully completed 3 days training on ‘7 Habits of Highly Effective People’ organized by Franklin Covey (http://www.franklincoveysouthasia.com/)
  • Successfully completed 1 full day workshop on ‘Business Modeling’, conducted by TieKolkata.
  • 3 days residential training on ‘NGO Management’ organized by SPJIMR, Mumbai.



Digital Marketing Skills:
SEO, Social Media User Engagement, SEO project/account management, PPC, Blogging, landing page optimisation & marketing message, Content based product development and marketing, CRO, ORM strategies, Lead generation, digital marketing mix analysis, SEO research and business analysis.

Technical Skills:

CMS – Wordpress, Joomla, Drupal, Forum, blog
Social media tools: Buffer, hootsuite, woobox, socialmention, Google alerts, FB tabs, free tab integration etc
Mailchimp, sendgrid email platforms
Google analytics, webmaster, Bing analytics, Wikipedia page creation and coding.
Basic HTML

Professional Skills

Team management – handled 35+ team members in TechShu
Process management
Mentoring, team development and leadership skills


Proficiency:
SEO strategy: Specialist
Social Media (organic +paid): Value creation and optimization level expertise
PPC: Value creation and optimization level expertise (so far managed INR 10 lacs approx)
CRO: Expert
Mobile Apps marketing - Expert
Influencers marketing and content - Expert
Others: Outdoor, experiential campaign ideas in line with digital media advertising.

Interest:
Unique ad campaigns, new internet marketing strategies , Mobile SEO, User Experience testing, rich media, brand listening, experiential marketing campaigns, TVC etc


Current Working Status:
Digital Media Head at Lopamudra Creative (Ad agency based in Gurgaon)
Tenure: May 2016 – Till date
Responsibilities: Team building, proposals, client servicing, campaign ideas for pitching, guiding team on deliverable and processes etc.
Contribution so far: Converted 3 clients with proposal and presentation, built a team of 4 members, experiential campaign ideas given to clients and they liked it.


Last Working Status:
Tenure: December 2014 to March 2016
Freelance digital marketing consultant with one transit ad agency, one digital ad agency and one Ecommerce portal. Responsible for lead generation, campaign ideas and conversion rate optimisation from the inbound traffic. Worked with ad agency, transit agency, and digital signage agency during this period.


Contribution as a Freelance Consultant:

  • Siliguri based digital ad agency – Cyber Help India – Contributed with team building, project success, renewals. Business development, collaboration ideas
  • Ranchi based ad agency – A & M Communications – Helped them with team building, proposals, training the sales team with new products, Pitch proposal to LIC and thus empanelment
  • Kolkata based Transit Ad agency – Cabrand.in – generated leads of value more than 7 lacs
  • Kolkata based digital advertising company – Showtime media – project success, team mentoring, proposals, client communication


Working Tenure with TechShu:
Senior digital marketing strategist at Techshu. 
Tenure: Feb 2012 to till November 2014
Responsibilities: Overall Operations, planning, mentoring and project specific strategy making.

Contribution to TechShu:

  • Local SEO team formation.
  • On-page and website promotion team formation and making the delivery process smooth.
  • Digital marketing package creation (SEO, SMO, PPC, ORM, GPO etc) and helping the sales team.
  • Contribution to make better proposals and thus better conversions.
  • Resource allocation
  • Working with people in shifts to make the company a 24/7 one.
  • Hiring people from network
  • RnD and guidance to the team to have better quality of work and thus better renewal rate
  • Solving many other issues related to operation, process and project delivery.



Earlier Organisations Worked with:

Great media technologies
Shriram Insight Share Brokers
Crony Infotech
Navsoft


Contact Details:
Present: A325, Kalkaji, double storey, New Delhi – 19.
Permanent: 4/1A Asgar Mistry Lane, Kolkata-700046. West Bengal.
Call: 8420975029
Email: saha.sekhar@gmail.com
Skype – sekhar.saha2                           


SEKHAR SAHA